Privacy Policy

At Hoop, Inc. ("Hoop", "us", "we", "our" or the "Company") we value your privacy and the importance of safeguarding your data. This Privacy Policy (the "Policy") describes our privacy practices for the activities set out below. Under the Policy, we inform you how we collect, store, access, and otherwise process your information. In this Policy, personal data (“Personal Data”) refers to any information that on its own, or in combination with other available information, can identify an individual.

We are committed to protecting your privacy in accordance with all applicable privacy laws and regulations. Read on to learn more!

Scope

This policy applies to all Hoop websites, domains, applications, services, and products (the "Hoop Services").

This Policy does not apply to third-party applications, websites, products, services or platforms that may be accessed through (non-Hoop) links that may be provided to you. Any such sites are owned and operated independently from Hoop. Any Personal Data that provided to third party websites will be governed by the third-party's privacy policy, as applicable.

Processing Activities

This Policy applies when you interact with Hoop visiting or making use of any Hoop Services, including creating a user account and accessing and using Hoop Services. This Policy may also appy to the receipt of any communications from Hoop, including the receipt of newsletters or emails.

What Personal Data We Collect

When you create an account, and if you purchase Hoop Services, or attempt to make such a purchase, Hoop collects the following types of Personal Data, depending on the circumstances:

  • Account Information such as your name, email address, and password;
  • Payment Information such as your billing address, phone number, credit card, debit card or other payment method.

When you use Hoop Services, we may, depending on the circumstances, collect the following types of Personal Data:

  • Account Information such as your name, email address, and password;
  • Payment Information such as your billing address, phone number, credit card, debit card or other payment method;
  • User generated content, or user derived content, including content relating to tasks or work. Note that Hoop does not review User generated or user derived content, except in the case of explicit consent given in the context of a support request.

How We Collect Your Personal Data

We collect Personal Data from the following sources:

From You. You may give us Personal Data, Account Information, Payment Information, Financial Information, Demographic Data, Purchase Information, Content, Feedback, Product Information, by filling in forms, using the Hoop Services, entering information online or by corresponding with us. This includes Personal Data you provide, for example, when you:

  • Create an account or purchase Hoop Services;
  • Use the Hoop Services;
  • Subscribe to our newsletter;
  • Complete a voluntary market research survey;
  • Contact us with an inquiry or to report a problem.

Automated technologies or interactions: As you interact with our website, we may automatically collect the following types of data (all as described above): Device Data about your equipment, Usage Data about your browsing actions and patterns. We collect this data by using cookies, server logs and other similar technologies. Please see our Cookie section (below) for further details.

Third parties: We may receive Personal Data about you from various third parties, including:

  • Device and Usage Data from third parties, including analytics providers such as Google;
  • Content from communication services, when you give us permission to access your data on such third-party services or networks;
  • Account Information and Payment Data from third parties, including organizations (such as law enforcement agencies), associations and groups, who share data for the purposes of fraud prevention and detection and credit risk reduction; and
  • Account Information, Payment Data, and Financial Data from providers of technical, payment and delivery services.

If you provide us, or our service providers, with any Personal Data relating to other individuals, you represent that you have the authority to do so and acknowledge that it will be used in accordance with this Policy. If you believe that your Personal Data has been provided to us improperly, or to otherwise exercise your rights relating to your Personal Data, please contact us by using the information set out in the “Contact us” section below.

Device and Usage Data

When you visit a website operated by Hoop, we automatically collect and store information about your visit using browser cookies (files which are sent by us to your computer), or similar technology. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you do not accept cookies, you may not be able to use some features of the Hoop Service.

We also process information when you use our services and products. This information may include:

  • Login information;
  • IP Address;
  • Time stamps;
  • Other operational data.

Data We Collect From Third Parties

We may receive your Personal Data from third parties such as companies subscribing to Hoop Services, partners and other sources. To the extent Personal Data is collected by a third party, Personal Data is subject to the relevant third party’s privacy and data collection policies.

Our websites and services may contain links to other websites, applications and services maintained by third parties. The information practices of such services, or of social media networks that host our branded social media pages, are governed by such parties privacy and data collection policies.

Purpose and Legal Basis for the Processing of Personal Data

We collect and use your Personal Data with your consent to provide, maintain, and develop our products and services and to understand how to improve them. In particular, we collect and use your Personal Data to:

  • Fulfill purchases of the Hoop Services;
  • Provide, Develop and Improve the Hoop Services;
  • Deliver, maintain, debug and improve the Hoop Services;
  • Enable access to the Hoop Services, including the creation and provision of Hoop accounts;
  • For research and development in connection with the Hoop Services.

You are free at any time to withdraw your consent to the processing of your Personal Data by Hoop, including in connection with provision of the Hoop Services. If you withdraw consent, it is likely that we will no longer be able to provide the Hoop Services to you.

International Data Transfer and Storage

Your Personal Data may be transferred to, and maintained on, servers residing outside of your state, province, country or other governmental jurisdiction. We will take appropriate steps to ensure that your Personal Data is treated securely and in accordance with this Policy.

Sharing and Disclosure

We will share your Personal Data with third parties as set forth in this Policy.

Hoop uses Google Analytics to help understand how our customers use the Hoop Services. You can read more about how Google uses your Personal Data here: https://www.google.com/intl/en/policies/privacy/

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Hoop may also use your Personal Data to provide you with targeted marketing via advertisements or communications (such as newsletters).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Additionally, you can opt out of some of these services by contacting us at legal@hoop.app, or by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/

Legal Requirements

We may use or disclose your Personal Data in order to comply with a legal obligation, in connection with a request from a public or government authority, or in connection with court or tribunal proceedings, to prevent loss of life or injury, or to protect our rights or property. Where possible and permissible to do so, we will tell you in advance of such disclosure.

Service Providers and Other Third Parties

We may use a third party service provider, independent contractors, agencies, or consultants to deliver and help us improve the Hoop Services. We may share your Personal Data with marketing agencies, database service providers, backup and disaster recovery service providers, email service providers and others but only to maintain and improve the Hoop Services. For further information on the recipients of your Personal Data, please contact us by using the information in the “Contacting us” section below, or by emailing us at legal@hoop.app.

Google Sign-In

Our use and transfer to any other app of information received from Google APIs will adhere to Google's API Services User Data Policy, including the Limited Use requirements contained therein.

OpenAI

In order to process your data and transform it into actionable tasks, Hoop will send text or transcribed audio snippets to OpenAI's servers. Hoop does not send any other information than the minimum necessary information set to reasonably detect tasks. There is no way for OpenAI to associate that information with your account.

Data submitted and responses received are not used to fine-tune or improve OpenAI's models or service. Data requests sent to OpenAI are transferred individually, over SSL encrypted services, to process and are then sent back to Hoop.

For more information, OpenAI's privacy policy is available here: https://openai.com/policies/privacy-policy

What are Cookies?

A cookie is a small file with information that your browser stores on your device. Information in this file is typically shared with the owner of the site in addition to potential partners and third parties to that business. The collection of this information may be used in the function of the site and/or to improve your experience.

How We Use Cookies

To give you the best experience possible, we use the following types of cookies:

  • Strictly Necessary. As a web application, we require certain necessary cookies to run our service.
  • Preference. We use preference cookies to help us remember the way you like to use our service. Some cookies are used to personalize content and present you with a tailored experience. For example, location could be used to give you services and offers in your area.
  • Analytics. We collect analytics about the types of people who visit our site to improve our service and product.

How to Control Your Cookies

So long as the cookie is not strictly necessary, you may opt in or out of cookie use at any time. To alter the way in which we collect information from you, contact us by email at legal@hoop.app.

Other General Provisions

We will only retain your Personal Data for as long as reasonably necessary for the purpose for which that data was collected and to the extent required by applicable law. When we no longer need Personal Data, we will remove it from our systems and/or take steps to anonymize it. In the case of messaging data received in connection with your usage of Slack, messages and related data are kept for a maximum of three days, before such data is removed from our systems. Links back to original messages are retained, though authorization via Slack is required to follow such links.

If we are involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before any such transfer.

We have appropriate organizational safeguards and security measures in place to protect your Personal Data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.

The communication between your browser and our website uses a secure encrypted connection wherever your Personal Data is involved.

We require any third party who is contracted to process your Personal Data on our behalf to have security measures in place to protect your data and to treat such data in accordance with applicable law, regulations or rules.

In the unfortunate event of a Personal Data breach, we will notify you and, as appropriate and required under applicable law, rule or regulation, we will notify relevant authorities of any such breach.

Depending on your geographical location and citizenship, your rights are subject to local data privacy regulations. These rights may include:

  • Right to Access (PIPEDA, GDPR Article 15, CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA, LGPD, POPIA)
  • You have the right to learn whether we are processing your Personal Data and to request a copy of the Personal Data we are processing about you.
  • Right to Rectification (PIPEDA, GDPR Article 16, CPRA, CPA, VCDPA, CTDPA, LGPD, POPIA)
  • You have the right to have incomplete or inaccurate Personal Data that we process about you rectified.
  • Right to be Forgotten (right to erasure) (GDPR Article 17, CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA, LGPD, POPIA)
  • You have the right to request that we delete Personal Data that we process about you, unless we need to retain such data in order to comply with a legal obligation or to establish, exercise or defend legal claims.
  • Right to Restriction of Processing (GDPR Article 18, LGPD)
  • You have the right to restrict our processing of your Personal Data under certain circumstances. In this case, we will not process your Data for any purpose other than storing it.
  • Right to Portability (PIPEDA, GDPR Article 20, LGPD)
  • You have the right to obtain Personal Data we hold about you, in a structured, electronic format, and to transmit such Personal Data to another data controller, where this is (a) Personal Data which you have provided to us, and (b) if we are processing that data on the basis of your consent or to perform a contract with you or the third party that subscribes to  services.
  • Right to Opt Out (CPRA, CPA, VCDPA, CTDPA, UCPA)
  • You have the right to opt out of the processing of your Personal Data for purposes of: (1) Targeted advertising; (2) The sale of Personal Data; and/or (3) Profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.Under CPRA, you have the right to opt out of the sharing of your Personal Data to third parties and our use and disclosure of your Sensitive Personal Data to uses necessary to provide the products and services reasonably expected by you.
  • Right to Objection (GDPR Article 21, LGPD, POPIA)
  • Where the legal justification for our processing of your Personal Data is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for processing which override your interests and rights, or if we need to continue to process the Personal Data for the establishment, exercise or defense of a legal claim.
  • Nondiscrimination and nonretaliation (CCPA/CPRA, CPA, VCDPA, CTDPA, UCPA)
  • You have the right not to be denied service or have an altered experience for exercising your rights.
  • File an Appeal (CPA, VCDPA, CTDPA)
  • You have the right to file an appeal based on our response to you exercising any of these rights. In the event you disagree with how we resolved the appeal, you have the right to contact the attorney general located here:
  • If you are based in Colorado, please visit this website to file a complaint.
    If you are based in Virginia, please visit this website to file a complaint.
    If you are based in Connecticut, please visit this website to file a complaint.
  • File a Complaint (GDPR Article 77, LGPD, POPIA)
  • You have the right to bring a claim before their competent data protection authority.
  • If you are based in the EEA, please visit this website (http://ec.europa.eu/newsroom/article29/document.cfm?action=display&doc_id=50061) for a list of local data protection authorities.

Withdrawing Consent

If you have consented to our processing of your Personal Data, you have the right to withdraw your consent at any time. This includes withdrawing consent in the case of the receipt of marketing messages from Hoop. If you wish to withdraw your consent, you may do so directly, in the case of marketing messages, via unsubscribe links, and in any case, you can always email us regarding consent at legal@hoop.app.

How to Exercise Your Rights

You can make a request to exercise any of these rights in relation to your Personal Data by sending the request to legal@hoop.app. You can also write to us at the address listed below.

We may modify this Policy at any time. If we make changes to this Policy then we will post an updated version of this Policy at this website. When using our services, you will be asked to review and accept our Privacy Policy. In this manner, we may record your acceptance and notify you of any future changes to this Policy.

If you have any questions about your data, email us, or write to us at this address.

Data Privacy Officer, Hoop

169 Madison Avenue, New York, NY, 10016

ChangeLog

  • 12/04/2024 - refined and clarified language throughout for accuracy and readability.
  • 02/06/2024 - added provision relating to OpenAI.
  • 01/24/2024 - added reference to Google API Services User Data Policy.
  • 10/10/2023 - updated styling, revised text.