Hoop - About Us

Vision

Task management is a job unto itself. People have to write down tasks, often relying on memory or post-its scattered on their desks. Hoop is the next generation of task management, with AI at its core. Hoop uses AI to automate busywork leaving people more time to do what they do best: focused and creative work. This starts with centralizing tasks across tools automatically, and evolves into teamwork that’s transparent, focused, and more intelligent.

The Hoop team (from left) - Josh, Travis, Stella, Brad, Brian, and Justin - at our offsite in Minneapolis.

The Hoop team (from left) - Ben, Marc, Brad, Travis, Stella, Brian and Justin

company

Hoop is a remote first, mostly asynchronous team located across the US. We care deeply about building delightful, world class software that keeps the customer at the center of every product decision. We’re highly intentional about how we work, with a focus on high trust, and high accountability.

We're not currently hiring, but welcome meeting Senior Engineers who are passionate about AI and the future of work. Send a note to founders@hoop.app if that sounds like you.

FEATURED IN:

Founders

Justin, Stella and Brian were early executives at Trello. Justin led Product, Engineering and Design for over a decade. Stella led Marketing, championing remote work as the future before it was a thing. Brian led Operations, Finance and Legal. They built out one of the most successful project management tools in history, all while growing a remotely distributed team with a strong company culture.

When Atlassian acquired Trello in 2017, they stayed on and built Trello within Atlassian. In 2022, they decided it was time to start something new. They took what they’d learned while building Trello, the successful remotely distributed company, and Trello, the successful, widely loved project management tool and started Hoop.