On a mission to bring the power of AI
to ecommerce brands
We believe every ecommerce brand deserves access to world-class AI customer support.
Ecommerce brands shouldn't have to choose between drowning in tickets or hiring a bigger support team.
Hoop works inside your helpdesk, learns your brand voice from day one, and resolves tickets using real data from Shopify. We give support teams their time back to focus on the conversations that actually need a human.
Our vision: every ecommerce brand, from 10 tickets a day to 10,000, can deliver support that feels personal and fast. The kind of support that turns one-time buyers into repeat customers.
Built by the team behind Trello
All three co-founders spent over a decade building Trello together, from startup to Atlassian acquisition in 2017. They built one of the most successful project management tools in history, all while growing a remotely distributed team with a strong company culture. After staying through 2022, they reunited to build Hoop.
Justin Gallagher
Product, Engineering & Design
Led Product, Engineering & Design at Trello for over a decade.
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Stella Garber
Go to Market
Led Marketing at Trello and championed remote work advocacy.
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Brian Schmidt
Operations, Finance & Legal
Led Operations, Finance & Legal at Trello.
Connect on LinkedInBacked by the best
Venture Partners
Angel Investors
Wade Foster
CEO, Zapier
Job van der Voort
CEO, Remote
Kristen Habacht
CRO, Typeform
Jay Simons
Fmr President, Atlassian
Linda Lian
CEO, Common Room
Michael Pryor
Co-founder, Trello
Andy Dunn
Co-founder, Bonobos
Jiaona Zhang
CPO, LinkTree
Nikita Miller
SVP Product, The Knot
Darren Murph
Fmr Head of Remote, Gitlab
Annie Duke
Author, Decision Strategist
Maggie Adhami-Boynton
CEO, Shopthing
A team built on trust
Hoop is a remote-first, mostly asynchronous team located across the US. We care deeply about building delightful, world-class software that keeps the customer at the center of every product decision.
Remote First
A distributed team across the US, working asynchronously.
Customer Obsessed
Every product decision starts with the customer.
High Trust, High Accountability
We're intentional about how we work together.
Exceptional Craft
Building delightful software is our passion.
Ready to see Hoop in action?
Join the ecommerce brands already saving hours every week with support that learns your voice.