Hoop - About Us

Vision

These days, task management is a job unto itself. People have to write down tasks, rely on memory, attend back-to-back meetings all while having to write status updates constantly. Hoop is the next generation of task and project management. With Hoop, much of the rote repetitive work is done by AI leaving people more time to do what they do best: focused and creative work. This starts with centralizing tasks across tools automatically, and evolves into teamwork that’s transparent, focused, and more intelligent.

The Hoop team (from left) - Josh, Travis, Stella, Brad, Brian, and Justin - at our offsite in Minneapolis.

The Hoop team (from left) - Brian, Marc, Brad, Stella, Travis, and Justin

company

Hoop is a remote first, mostly asynchronous team located across the US. We care deeply about building delightful, world class software that keeps the customer at the center of every product decision. We’re highly intentional about how we work, with a focus on high trust, and high accountability.

FEATURED IN:

Founders

Justin, Stella and Brian were early executives at Trello. Justin led Product, Engineering and Design for over a decade. Stella led Marketing, championing remote work as the future before it was a thing. Brian led Operations, Finance and Legal. They built out one of the most successful project management tools in history, all while growing a remotely distributed team with a strong and fun culture.

When Atlassian acquired Trello in 2017, they stayed on and built Trello within Atlassian. In 2022, they decided it was time to start something new taking what they’d learned while building Trello, the successful remotely distributed company, and Trello, the successful, widely loved project management tool. That’s Hoop!