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Sometimes a single insight changes everything. For Brad of Seaquyl, that "aha moment" came when he realized how many promises he was juggling daily, and how many got lost once he left a meeting or scrolled past a Slack message.
"So many times in a meeting, you say you'll provide something by the afternoon…and you never look at it again until someone reminds you days later. Hoop just captures all of that."
Brad recently talked to us about his journey building a fast-growing seafood traceability startup, and how Hoop helps him keep it all together so he can carve out more hours for family time.
From catching fish to catching tasks
Seaquyl tracks seafood from the fishing boat or aquaculture facility straight to the consumer's plate.
"We work with fishermen, processors, brokers…anyone in that chain," Brad explains. "People want healthier options at the supermarket, but they're not sure where fish actually comes from. That's what we solve."
As a founder, Brad's daily schedule got wild fast. Because Seaquyl runs both physical and digital solutions, he finds himself juggling:
- Hardware developers
- Software developers
- Product planning
- Legal matters
In addition to that, his day is packed with investor calls, partner updates, and advisor syncs. He's also responsible for team leadership, coordinating across multiple time zones, with Slack messages and random "I'll do that by EOD" promises popping up constantly.
He candidly shares, "Eighty percent of my day is meetings, leaving me 20% to actually get stuff done."
Enter Hoop: “It’s like another employee.”
Brad discovered Hoop in a moment of desperation. Managing tasks via sticky notes, mental reminders, or random Slack channels wasn't cutting it anymore. He decided to give Hoop a try and quickly found he couldn't live without it.
"I found Hoop, and I was like, let's give it a go. Now I can't live without it. It's like I hired an extra employee - a genius who just follows up with me on everything."
Hoop automatically captures tasks from Brad's meetings and Slack, compiling them into a single, neat feed he reviews daily. If Brad commits to sending a doc on Zoom, Hoop logs that task without him lifting a finger. When a request appears in a fast-moving Slack thread, Hoop's AI identifies it so Brad doesn't have to remember that "Somebody needed me to finalize a contract" or "Someone's expecting an updated pitch deck."
He checks Hoop at day's end, finds tasks he might've already done, and slots the rest into calendar time blocks.
"At first, I'd check Hoop constantly to see if it really captured everything. Now I trust it. I only go in at my pace, end of day or so, and it's all there."
“It’s given me hours back.”
Brad references a typical scenario: you promise a deliverable mid-meeting, then never revisit it until a gentle nudge arrives days later. Hoop ends that cycle.
"Without Hoop, I'd forget the follow-up until three days later - and then scramble. Now it automatically logs it, which means I'm not scrambling or letting people down."
He also uses Hoop to reclaim precious personal time. Because tasks don't slip, he's not combing through chat or replaying conversations in his mind, which has given him a new confidence in his own follow-through.
Instead of doubling up on weekend catch-up, he trusts Hoop to hold him accountable. And instead of delivering last-minute rushed docs, he prepares with clarity and calm.
"I can see everything from the day, schedule time for tasks in my calendar, and that's it. It's the best thing I've added to my tech stack in 12 years."
Advice for the “maybe” crowd
Brad knows not everyone's ready to trust an AI with their task list. His tip is simple:
"Just try it. Integrate it fully for a week, and you'll see. If you want your mind at ease about missed follow-ups, it's a no-brainer. After that, trust me, you won't go back."
He pictures Seaquyl growing four times bigger in a year, which means more back-to-back calls and shifting priorities.
"Hoop helps me breathe easier," he laughs. "It's unstoppable for me."
Closing thoughts
Brad's story shows what happens when you reduce the mental overhead of task management. You gain:
- Time for strategic thinking
- Energy for family
- A more streamlined path toward building products that truly change the game
If you're juggling a thousand details - whether they involve fish logs or something else - Brad's approach might be your answer. Let AI handle the little details so you can focus on the big picture.
If you're ready to say goodbye to missed follow-ups, give Hoop a try and discover how automatic task capture can free up hours in your day.
You deserve more time for what truly matters.